Understanding the Finances Behind Trip.com’s Global Ambitions: New Skift Research ?

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Aleksandar Pasaric  / Pexels

A neon sign for a hotel in Hong Kong; Trip.com is the largest online travel agency in China. Aleksandar Pasaric / Pexels

Skift Take: How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.

— Seth Borko

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