Choreography is described as the practice or art of sequential designing of movements of the physical bodies involving either form, motion or both. Another definition of choreography is the creation of plans and conventions which are used are used for various purposes including construction of objects, measurable human interaction, and systems. There are various fields which make use of choreography such as musical theater, fashion shows, cinematography, gymnastics, animated art, video game production, show choir among many others. Performing arts make use of choreography which involves human movement and form while in dance the art of choreography is known as dance choreography or composition. The practice of choreography in doing all it takes in the field as well as specializing in a single activity is known as choreographers.
Production of music videos is also done by the choreographers. These music videos are described as short films for use by the artistic or for the purposes of product promotion which integrates both the songs as well as the imageries. Most music videos are used for marketing of the music recordings hence a choreographer has to produce a high-quality music video to increase its sales. Another major role done by choreographers is the production of TV commercials. The TV commercials also known as TV advertisements in other regions are programs produced by an organization where the organization pays to be aired on a given television channel. Conveyance of information in regard to the organization and marketing of services and products belonging to that organization are the major purposes of creation of TV commercials. A television that signs a contract with the given organization to air the TV commercials will benefit in that they shall be paid by the organization for the period of time they shall be airing the TV commercial. Choreographers are required to produce high-quality TV commercials which are going to catch the attention of the viewer and the organization will benefit in ways such as increase sale of products and services as well as conveying the intended message to those that may be concerned.
There are qualities that a choreographer need to possess to ensure that they are successful in the production of music videos and TV commercials. In most cases, choreography is an inborn talent which individuals will make use of with time developing it into becoming successful in the field. For a choreographer to achieve success in producing high quality music videos and TV commercials, it is important for them to have the necessary skills and knowledge in the styles and routines used in choreography. A choreographer needs also to have good leadership skills which will enable the control and lead the individuals involved in the creation of music dances or TV commercials. Creativity is also important as well as discipline to ensure that they can sacrifice in all aspects to ensure a successful music dance or TV commercial has been produced.